Services

Effectively build innovation-capable cultures.

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Core Beliefs

The heart of the way we work with our clients.

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Innovation at Scale: A foundation for growth means minding the store while shooting the moon

It’s not that we are confused about the necessity for innovation. Most organizations, their leaders… [more]

Innovation at Scale: A foundation for growth means minding the store while shooting the moon Innovation at Scale: A foundation for growth means minding the store while shooting the moon

Innovation Illusions: It’s not the idea it’s the action - innovation only exists when value is created in the market

Creativity. Invention. These are core elements in the process of innovation. They are not innovation… [more]

Innovation Illusions: It’s not the idea it’s the action  - innovation only exists when value is created in the market Innovation Illusions: It’s not the idea it’s the action  - innovation only exists when value is created in the market

Motivated to innovate: How an organization’s culture can cultivate or crush

While motivation is essentially a self-generated state, the organizational culture of a group or individual… [more]

Motivated to innovate: How an organization’s culture can cultivate or crush Motivated to innovate: How an organization’s culture can cultivate or crush

Innovation Schadenfreude: creating value from the misery of others

The unspoken goal of innovation is to delight. In their delight, the user or recipient of the innovation… [more]

Innovation Schadenfreude: creating value from the misery of others Innovation Schadenfreude: creating value from the misery of others

Collaborative Innovation - Primed Associates is a Contributing Blogger

The Collaborative Innovation site is an editorially independent thought leadership community around Business… [more]

Collaborative Innovation - Primed Associates is a Contributing Blogger Collaborative Innovation - Primed Associates is a Contributing Blogger

Consulting

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We offer five points of entry depending on where you find your greatest opportunity. Review the core questions below, seek which strike a chord with you and then let’s begin our journey. Together we can design an approach to innovation that clearly maps a path to success.

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Training

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We offer a number of training programs based on where we jointly identify your greatest opportunity. Each program offers an introduction to the knowledge and skills necessary to develop an innovation-capable culture.

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Assessment

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Being specific about where to focus your attention and spend your time is essential in creating an innovation-capable culture. With a clear understanding of the current state or your organization the choices you make may do more harm than good, or at the very least be an ineffective use of your resources.

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Speaking

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Drew Marshall educates businesses and organizations on how an understanding of social networks can improve the way their innovation intent aligns with their strategies. His intent is to leave his audience energized and primed for action.

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Featured Articles

Book Review: Relentless Innovation by Jeffrey Phillips

RelentlessInnovation

For an organization to survive and thrive it is not enough to want more innovation, you must have the will to do the work to make the practice of innovation commonplace. Jeffrey Phillips tackles this subject head on in, Relentless Innovation. He offers a path for organizations to make innovation an everyday occurrence in which the whole system of the enterprise is aligned around the discipline of creation. One of the … Learn More

Collaborative Innovation – Primed Associates is a Contributing Blogger

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The Collaborative Innovation site is an editorially independent thought leadership community around Business & Collaborative Innovation.  It is sponsored by Dassault Systèmes and produced by Human 1.0. Primed Associates' CEO/Principal, Drew Marshall, has been invited to contribute. Collaborative Innovation, has been defined by the originator of the term, Peter Gloor (a Research Scientist at MIT Sloan’s Center for … Learn More

Contact Us

Drew Marshall
Phone: 609-632-0068

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