At Primed Associates, LLC we focus on helping organizations and their members get unstuck. We achieve this by working to remove impediments to effective cross-organization communication, developing a shared understanding of their common goals, and driving meaningful execution of their innovation intent. Our core beliefs are described in detail here. Information on our key partners may be found here.

Primed Associates offers a set of services to meet the needs of an organization seeking to rapidly improve its return on innovation investment. No matter where you find yourself – be it wrestling with the place of innovation within your over-arching strategy, or tackling the behavioral transformation required to support effective innovation – we will help you improve your innovation culture.

We offer five points of entry depending on where we find your greatest opportunity and what you wish to tackle first. Review the core questions below, see which strike a chord with you and then let’s begin our journey. Together we will design an approach to innovation that maps a clear path to success.

1. Strategy in Focus: How sharp is your innovation focus?
Chart the Organization Topography in which we see beyond the two dimensional organization structure to reveal other important dimensions that will influence behavior
Define the Visible & Hidden Priorities for innovation and new product efforts to create an meaningful foundation for expectations-setting and commitment management.
Assess the Critical Success Factors in delivering innovations and new products to market

2. Vision in Play: How ready are you to play?
Conduct Strategic Innovation Mapping to determine how innovation should take advantage of your own best practices
Plan for robust Strategic Innovation Implementation in which we seek to appreciate what you do well (demonstrated best performances), and capitalize on it, so that you can grow beyond your current innovation constraints
Drive Innovation Process Renovation to take your innovation and new product development processes and supporting systems to higher levels of performance

3. Social Network in Action: How will you help?
Perform Social Network Analysis to reveal the hidden organization structure by which work currently is performed
Develop a program for Social Network Capital Management to capitalize on the key subject matter experts, connectors and salespeople across and within your organization
Instruct in the art of Social Orienteering so that those engaged in the innovation process have the skills to navigate the social and political terrain across an organization

4. Leadership in Innovation: How will you lead?
Design Innovation Leadership Labs to create leaders at all levels of the innovation process
Support Coaching for Orienteering to provide behavior modeling and goal-based performance management that will foster continuous innovation performance improvement
Make Mentors Everywhere so that no opportunity to learn is lost

5. United in Meaning: How will you sustain?
Install the Communication for Change program – Building Moments / Building Momentum – to create positive points of leverage
Drive Program Traction through story-telling, dialogue and making success visible to engage and inspire
Create Opportunities to Engage by defining actions (quick wins), and pro-actions (“what’s next” thinking) that make participation a fact and not an option

About the Principal
I am Andrew [Drew] Marshall, the Principal of Primed Associates, LLC. My primary focus is on helping my clients’ innovation, product development and project management teams get unstuck so they can deliver value to their customers as quickly as possible. I work on installing innovation performance systems as an integrated part of my clients’ strategy implementation efforts. Other areas of focus include: organizational process analysis and change management, organizational communication systems design, operations improvement efforts, and mentoring and coaching services within clients.

I have had consulting and management experience in process consulting, project management, rational thinking practices, and product development methodologies; and I also possess broad industry experience in software, retail, service, manufacturing, public sector and education.

I have a Bachelor of Arts degree and a Graduate Diploma of Education from the University of Western Sydney in Sydney Australia, a Master of Arts in Whole Systems Design from Antioch University in Seattle, Washington, and I am a certified Project Management Professional. I was the past Chair of the PMI Consulting SIG and have spoken widely on project management and human resources management issues. I also serve on the Board of Trustees for Princeton Nursery School. I love to cook and love to distance cycle and it seems I need to do both in order to have an harmonious life!

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